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Gotten way better as time passed
First time this fight was booked - Made on August 21st 2015 and scheduled for December 11th, 2015. Ranked #3 Khabib vs Ranked #7 Tony.
If it were on PPV, probably sells 50,000-80,000
Khabib gets injured, Tony has solid bloody submission win over Edson Barboza. Only 2nd guy to finish Barboza at the time
Second time fight was booked: January 27th 2016, scheduled for April 16th, 2016. #2 Ranked Khabib and #4 ranked Tony Ferguson
If it was on PPV at the time, it'd probably still be around 60,000 - 90,000 buys
Tony gets injured, Khabib absolutely batters a debuting Darrel Horcher
Ferguson then gets into a dicey fight with Lando after Michael Chiesa pulled out. July 2016
Conor McGregor vs Eddie Alvarez confirmed in September 2016, Lightweight division gains more exposure than it ever has. All eyes on potential contenders
In Nov 2016, Ferguson beats former LW champ RDA via UD in high altitude Mexico City
Nov 2016, UFC 205, Khabib smacks a helpless Michael Johnson at MSG. Calls out Conor McGregor, and Khabib becomes semi popular in the casual MMA world.
Third time fight was booked: January 13th, 2017, scheduled for March 4th, 2017. #1 Ranked Khabib and #2 Ranked Feruguson. It was Co-Main event to Woodley vs Thompson II.
If PPV headliner on its own, probably does 150,000 - 300,000 buys
Khabib ends up getting hospitalized. Ferguson doesn't accept short notice fight with Michael Johnson.
Khabib sidelined for the meantime, and Conor went to boxing, so Ferguson vs Lee is made for Interim LW title. Tony jabs Lee up and subs him after Lee gasses out.
Khabib then returns in December 2017 and puts on one of the most one sided fights of all time. His striking had changed entirely and he's much more well rounded.
The fourth and most recent time, January 17th, 2018 scheduled for April 7th, 2018. Interim LW champion and ranked #2 Khabib
If on PPV, it would probably do 400,000 - 450,000 buys
Tony gets injured via wire, and Khabib UD's Iaquinta easily
Khabib then lands the fight with the biggest draw in UFC history and wins via 4th round sub
On the same night, Tony absolutely demolishes Anthony Pettis in a great fight in front of the biggest viewing numbers in UFC history
In June 2019 Tony destroys another top contender without much issue
In Sept 2019 Khabib dominates Poirier
And here we are, April 18th, 2020. On the old model I could easily see this getting 800,000 - 1,000,000 PPV buys
They both:
- Beat a lot of big names / cemented themselves as the two current best
- Grown significantly in popularity
- Are on huge win streaks
- Now are fighting for the undisputed belt, first time its been clear in this bout
First time this fight was booked - Made on August 21st 2015 and scheduled for December 11th, 2015. Ranked #3 Khabib vs Ranked #7 Tony.
If it were on PPV, probably sells 50,000-80,000
Khabib gets injured, Tony has solid bloody submission win over Edson Barboza. Only 2nd guy to finish Barboza at the time
Second time fight was booked: January 27th 2016, scheduled for April 16th, 2016. #2 Ranked Khabib and #4 ranked Tony Ferguson
If it was on PPV at the time, it'd probably still be around 60,000 - 90,000 buys
Tony gets injured, Khabib absolutely batters a debuting Darrel Horcher
Ferguson then gets into a dicey fight with Lando after Michael Chiesa pulled out. July 2016
Conor McGregor vs Eddie Alvarez confirmed in September 2016, Lightweight division gains more exposure than it ever has. All eyes on potential contenders
In Nov 2016, Ferguson beats former LW champ RDA via UD in high altitude Mexico City
Nov 2016, UFC 205, Khabib smacks a helpless Michael Johnson at MSG. Calls out Conor McGregor, and Khabib becomes semi popular in the casual MMA world.
Third time fight was booked: January 13th, 2017, scheduled for March 4th, 2017. #1 Ranked Khabib and #2 Ranked Feruguson. It was Co-Main event to Woodley vs Thompson II.
If PPV headliner on its own, probably does 150,000 - 300,000 buys
Khabib ends up getting hospitalized. Ferguson doesn't accept short notice fight with Michael Johnson.
Khabib sidelined for the meantime, and Conor went to boxing, so Ferguson vs Lee is made for Interim LW title. Tony jabs Lee up and subs him after Lee gasses out.
Khabib then returns in December 2017 and puts on one of the most one sided fights of all time. His striking had changed entirely and he's much more well rounded.
The fourth and most recent time, January 17th, 2018 scheduled for April 7th, 2018. Interim LW champion and ranked #2 Khabib
If on PPV, it would probably do 400,000 - 450,000 buys
Tony gets injured via wire, and Khabib UD's Iaquinta easily
Khabib then lands the fight with the biggest draw in UFC history and wins via 4th round sub
On the same night, Tony absolutely demolishes Anthony Pettis in a great fight in front of the biggest viewing numbers in UFC history
In June 2019 Tony destroys another top contender without much issue
In Sept 2019 Khabib dominates Poirier
And here we are, April 18th, 2020. On the old model I could easily see this getting 800,000 - 1,000,000 PPV buys
They both:
- Beat a lot of big names / cemented themselves as the two current best
- Grown significantly in popularity
- Are on huge win streaks
- Now are fighting for the undisputed belt, first time its been clear in this bout
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