Well that just looks excellent. Not familiar with Sees but it looks like they are more of a mall specialty chocolatier franchise than mas produce brand?
Look I am not saying America cannot make good chocolate. I am just saying their mass produce brands are the worse and technically not chocolate. They are wax candy.
i grew up in a day when you could say that about American beers. Many of the best selling beers in the world were American water brands (Coors, Bud light, etc) where the goal is literally to minimize taste as much as possible and gets as close to fizzy water as possible. But that changed when America's micro brew culture sprung to life. Suddenly the American's loved the types of beers they used to mock as 'snobby' before and that Europeans and others had loved for over a hundred years. Now America makes many of the worlds best Micro beers and even their main stream beers have stepped up.
The fact is if you grow up on flat water like beer it will be hard to appreciate beers with real flavour and complexity. If you grow up eating wax like candy ("chocolate") it is hard to appreciate what real chocolate is and should taste like. But once you do (as happened with Americans and beer) you don't look back.