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As of Jan. 8, 2021, the price of UFC pay-per-view events on ESPN Plus — the exclusive home of the mixed martial arts fights in the U.S. — will increase by $5 apiece, from $64.99 to $69.99. In addition, the price of an annual ESPN Plus subscription for new subscribers will go up 20%, rising from $49.99 to $59.99 per year. According to ESPN, renewals of annual subscriptions for existing subscribers will remain at $49.99 until at least March 2, 2021.
It’s the second time ESPN Plus has raised the price of UFC PPVs: When the service first launched in April 2018, the UFC PPV events cost $59.99. That went up to $64.99 each at the beginning of 2020
https://variety.com/2020/digital/news/espn-plus-ufc-price-increase-annual-subscription-1234876797/
Jacking up the price the same month that Conor fights, which is guranteed to do 1M+ buys regardless of cost.
It’s the second time ESPN Plus has raised the price of UFC PPVs: When the service first launched in April 2018, the UFC PPV events cost $59.99. That went up to $64.99 each at the beginning of 2020
https://variety.com/2020/digital/news/espn-plus-ufc-price-increase-annual-subscription-1234876797/
Jacking up the price the same month that Conor fights, which is guranteed to do 1M+ buys regardless of cost.

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