Turning Mas, a perpetual halfway goer with 27 decisions, into some kind of legendary finisher killer legend proved to me UFC can make something out of anyone. Also, UFC is like CocaCola - unless you're Conor or Nate - normies tune in for the brand, not so much for the names.
Add to it, whatever new crop they're bringing in will be more in tune with all this social media promoting. Someone like PMP is of more use than Jacare who probably doesn't even know how to recharge a flip phone. I'm sorry, but this is the reality of how UFC view this shit. And what the world seem to want.