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This fight was already a big fight for hardcore and even casual MMA fans before this virus pandemic... but now... this seems to be the biggest single fight in combat sports history.
Think about it, ignore the fact that these are the two most highly skilled 155lbers on earth, have unprecedented winning streaks, and despite having been arranged to fight for 4 times in the past 5 years with the fight falling through.. both guys continued their win streaks and still find eachother paired up with one another
Now, add in the fact that we are living in a time where in the last 3 weeks society as we know it has changed and will be changed for a long, long time. Every major sport in the world is closed, you can't go to bars, eat inside restaurants, or do anything...
So what makes this fight big? Well, even aside from all the hype and rumors of this fight taking place amidst Covid-19 hysteria.... if this fight happens... literally the world will be watching.
SUMMARY (I know it was a long read): Every sports media and publication will have to cover the fight (there is nothing else on), the general news media will have to talk about the fight, people who aren't even fans of MMA will watch the fight just because there is nothing else on. Many, many new fans will be brought into the sport.
That is why Dana White wants to deliver this fight... I wouldn't be surprised if the fight is free on ESPN. Dana White doesn't want to put on this fight just for the sake of keeping the LW division moving forward... Dana White and the UFC knows this is the perfect fight to deliver during a world crisis and can use it to bring MANY new fans into the sport and truly make UFC mainstream.
Think about it, ignore the fact that these are the two most highly skilled 155lbers on earth, have unprecedented winning streaks, and despite having been arranged to fight for 4 times in the past 5 years with the fight falling through.. both guys continued their win streaks and still find eachother paired up with one another
Now, add in the fact that we are living in a time where in the last 3 weeks society as we know it has changed and will be changed for a long, long time. Every major sport in the world is closed, you can't go to bars, eat inside restaurants, or do anything...
So what makes this fight big? Well, even aside from all the hype and rumors of this fight taking place amidst Covid-19 hysteria.... if this fight happens... literally the world will be watching.
SUMMARY (I know it was a long read): Every sports media and publication will have to cover the fight (there is nothing else on), the general news media will have to talk about the fight, people who aren't even fans of MMA will watch the fight just because there is nothing else on. Many, many new fans will be brought into the sport.
That is why Dana White wants to deliver this fight... I wouldn't be surprised if the fight is free on ESPN. Dana White doesn't want to put on this fight just for the sake of keeping the LW division moving forward... Dana White and the UFC knows this is the perfect fight to deliver during a world crisis and can use it to bring MANY new fans into the sport and truly make UFC mainstream.