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Mixed martial arts (MMA) champion Conor McGregor, who is behind the brand, launched Proper No. Twelve last September, initially in Ireland and the U.S. The brand, which is now also available in the U.K. and Australia, sold out a six-month allocation in its first 10 days and has now shipped about 200,000 nine-litre cases since its launch.
Mr. Mundy warned that if Jameson’s growth rate in the U.S. continues to slow due to a jump in sales from Mr McGregor’s brand, it could cause big problems for its owner, which is being targeted by activist investor Elliot.
https://mmajunkie.com/2019/04/conor-mcgregor-reacts-proper-twelve-contribution-1-billion-whiskey-sales-us?utm_campaign=trueAnthem:+Trending+Content&utm_content=5cc1e7ba341f8f00018cd99e&utm_medium=trueAnthem&utm_source=facebook&fbclid=IwAR1wTNzgjbISnF4coplzlpwjI3zknP40GDkSiz750izWh4g5qCU3D7C932U
Conor bless.
Mr. Mundy warned that if Jameson’s growth rate in the U.S. continues to slow due to a jump in sales from Mr McGregor’s brand, it could cause big problems for its owner, which is being targeted by activist investor Elliot.
https://mmajunkie.com/2019/04/conor-mcgregor-reacts-proper-twelve-contribution-1-billion-whiskey-sales-us?utm_campaign=trueAnthem:+Trending+Content&utm_content=5cc1e7ba341f8f00018cd99e&utm_medium=trueAnthem&utm_source=facebook&fbclid=IwAR1wTNzgjbISnF4coplzlpwjI3zknP40GDkSiz750izWh4g5qCU3D7C932U
Conor bless.