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The same thing can be said about Conor.Dana's pride gets in the way of negotiations.
The UFC makes a healthy profit without even taking PPV into account, they most certainly don't need McGregor.Huh. Well since Ariel said it, we must not need him.
Dana wants Khabib 2, and Nate 3.
Thats fact.
The same thing can be said about Conor.
Revenue and stakeholder goals. There is a goal they need to hit every year, thats why Jones had to fight Gus even though he pissed hot.He wants it yes, but aside from being the biggest draw, McGregor doesn't have a lot of leverage to "hold" these fights randsom to meet his demands.
His last fight he lost emphatically, and has his Whiskey Business, Dana's aware that Conor doesn't need to fight so why beg?