It's definitely getting more prestige and growing in number of competitors.
But, after watching many of the matches this year, my opinion is that almost all masters division that aren't black belt, the level of technique is pretty bad. Brown belt is still decent but the kinds of mistakes made by these guys is stuff you seldom see in adult divisions, even blue belt. I'm not talking about things related to power, speed, explosion, stamina. Saw some things done that were really low level in terms of technical ability/knowledge