Even early on I rooted for Conor’s opponents more than I did for him; but it seems a bit shortsighted to dismiss his relevance to the wider fan base.
The UFC racks up pay-per-view sales with marquee fights. But which of these big matchups was considered the money fight?
sports.betmgm.com
w/o the pandemic happening, Conor would hold the top 7 spots for PPV buys.
Lesnar and then Rousey would likely be the only ones up there with him.
Conor’s worst performing PPV was about $825K Vs Mendes.
To call him irrelevant is incredibly shortsighted.
The casuals (and even non-MMA fans) along with some boxing fans (probably) will tune in as well.
Semi related note:
W/o Lesnar, 200 probably never would’ve come close to 1,000,000 buys.
Further, the only other 1,000,000 PPV buy fighter still signed is Holm who was the B side vs. Rousey.
GSP and Silva both came close, JBJ less, etc… and those are all GOAT candidates.