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If he is at the top its only because the ufc has one starWhether you like it or not... if you consider the wider spectrum (i.e. casuals, semi-casuals etc)... Nate Diaz is more of a draw than the most names on the UFC roster.
Not saying he is top of the list, but with the notoriety gained during the McG episode he's certainly up there.
Lets be brutally honest here. A tony-diaz ppv fight maybe draws 350k....and im being generous