Not trying to attack your point here, but I'm just singling this take out because I've heard it a lot and to me it's like - who decides this? The UFC... right?
Cause to me, kind of like where "Only main events + titles = 5 rounds" has routinely been thrown in the trash to make great fights, the UFC could very similarly just pay PPV to non-title contenders who move the needle, no?
Are we really thinking Conor didn't get any PPV for his Cerrone fight bc he wasn't a champion?
Like, they don't really need a BMF title to give PPV, yeah? It's really just a gimmick, right?