I don't think any of us really know if Spike is happy with 500k to 700K.
Remember a shit Bjorn run Bellator on a shoe string budget was doing those ratings. Spike is spending a whole shit ton more than what they where on Bjorn's Bellator and ratings aren't much different outside of a couple events. That has to worry people behind the scenes on some level.
P.S.: What do you think your thoughts are on Spike very rarely replaying Bellator events, putting together top 20 KOs, etc etc type of shows??? Its almost outside of the event time space Bellator doesn't exist. When the UFC was on Spike it was almost a damn UFC channel there so much content being played around the clock. I've always wondered why they don't do this more often like they did with the UFC. Only conclusion I can come to is they know a "top 5 fights" one hour show will do worse ratings than a rerun of a 5 year old COPS or whatever. Also makes me wonder how committed are they to the MMA cause.
1) The reason I say that is they own the channel they would love millions of viewers of course but 500,000-700,000 is a good average considering the quality of events differs greatly from show to show.Some shows are stacked with name value but there are plenty of lesser cards featuring up and comers like last week's Ireland show which averaged 600,000 with no names.
2)Bjorns shoe string budget was in mtv2 days......until last year Coker had the same budget Bjorn did.
Also that was YEARS ago if you haven't noticed mma numbers are down .....coker had better viewership ratings then Bjorn did and has attracted more overall viewers.(I did a comparison on this site )The brand has grown internationally, the depth of fighter quality is better,coker is able to land free agents.Bellator is growing and turning a profit,it's doing just fine.The ufc spent millions and years before turning a profit......bellator isn't carrying the whole sport,but it has to push it's brand similarly to how the UFC did after ZUFFA bought from SEG.Its not a finished product and is evolving in not worried at all.
3)personally I don't care they don't rerun events because I watch them live,I never rewatched Bjorn events.
They still do companion programming they did stuff for the ppv but I've been vocal about doing more.even doing a prelims show for bigger events like a 4 fight show would be great.I have heard once Spike errands to Paramount that there will be more bellator programming and that bellator will be a staple for the channel.
When the UFC was on spike it was different they needed to push the product to the fullest to even make ends meat the time period was different as well as the circumstances.
Viacom owns spike so shoving bellator content in place of shows they are being paid to air has to payoff if they do it.Its not as simple as flood spike with bellator shows it has to make sense....remember fight master lmfao.The ufc was paying to put out all that content not viacom....its different with bellator.They don't have the burden of being the #1 org they don't have to go balls out just to stay afloat.
Viacom wouldn't still own Bellator if they didn't see oppurtunity.Viacom isn't an entity entirely dedicated to one facet like ZUFFA was.They are only putting out money based on the returns hence Coker getting a bit of a boost in spending this last year to help bolster his vision.Bellator doesn't have to overextend itself going apeshit trying to catch the ufc......they can widdle away taking free agents and slowly expanding like they have been.Lets be clear if v iacom ever decided to completely go only after the mma game.......bellator would own the UFC lol.
Once spike becomes paramount we will see how the product evolved further but personally I'm all aboard the Coker war wagon.