For me it is just an all around better experience. It always has been, any Japanese promotion. They seem to focus on the fighters much more than the promotion itself, make them into people you care about. The pageantry, the production, everything about it fits into what I want as a fan. Pride, Dream, Sengoku, Hero*s, Rizin...they just have a way about them that gets me excited. Of course I want to see game fighters like the names you listed, but I'm down for a freak show too. Whatever helps it survive.