Here is how whiskey is defined
https://www.agriculture.gov.ie/medi...ctednames/IrishWhiskeytechnicalfile141114.pdf
"“Malt Irish Whiskey/ Irish Malt Whiskey” is made from natural raw materials, 100% malted barley, water and yeast. Other natural enzymes may also be used at the brewing and fermentation stage. Malted barley is produced to individual specification by dedicated malting companies, which may be un-peated or peated in character. By using 100% malted barley, “Malt Irish Whiskey/ Irish Malt Whiskey” has distinctive smooth, velvet, full and oily texture with a malty and sweet taste. “Malt Irish Whiskey/ Irish Malt Whiskey” is defined as a spirit made from a mash of 100% malted barley and: a) saccharified by the diastase of malt contained therein, with or without other natural enzymes; b) fermented by the action of yeast; c) distilled in pot stills in such manner that the distillate has an aroma and taste derived from the materials used."
Now take a look at the bottle
Vanilla and honey added plus some BS about toasted wood.
"If so desired and prior to bottling, the blender may use the only additive which is permitted for Irish whiskey, namely plain caramel colouring (E150a)." - not fucking honey and vanilla.
Edit: somebody send me the back of the bottle and or a link showing this is sold as “Irish whiskey” in the EU (not via the US). I will then buy a bottle of this piss.
Edit 2: I ordered two via a friend from the US and one bottle from Tesco. Will take a look the back labeling and compare. Now that will take two weeks for the US bottles. I will also have a talk with some authorities about the “Proper 12” labeling for 3 year old piss. It might mean something other than 12 year old whiskey for somebody from Dublin but not a drunk German or Pole.