Exactly.
My opinion:
Sometimes deals come up. I bought a weaver scope, (made in Japan) $598 Marked down from $1200. Just recently got a Burris 6-40X for $514 marked down from $1000 or whatever it was. Bother were worth what I paid for them. Would've felt fucked at list price. Unless its a 100X March Scope that makes 1000 yards look like 100, I'm sticking with the cheaper shit. Yes, the field of view is worse on cheaper scopes, (not all, but most) Yes the lenses used are a little less. But if the price is right, the adjustments track and it has a reticle I like, its win. I've been on the line with guys shooting way better shit than me at 1000 yards and I've matched their shots. I got beat in a 22 match once by a chick with a POS ruger precision 22, (the plastic one that looks like their precision line) with a $3000 US Optics scope, cause my Weaver Tacticle ran out of elevation, and I had to loose 2 hits at 350 yards to figure out where the fuck to hold.
Some of the $500-$900 scopes I've seen match some of the $2000 scopes lately.
You know, these types of reticles are useful, to a point.
Yes they do give you all your zeros right there, but on the other hand, they're busy at hell. And on a FFP scope, you're kinda capped at 25X, because if you magnify more you start to loose holdover.
They're good for 22s though.