This will be the worst financial decision of Conor's career. Conor is a conman, he got here by making the world believe that he is stunning/brave/chaotic/badass......Khabib made the world realize the truth. Khabib exposed the Conman. Conor's proper 12 has been selling good...but that was back when people thought Conor was real....Now since he has been exposed, expect his shitty drink to fall in sells. Nobody wants to buy a drink associated with pussyness.....Proper 12 appealed to people because they thought a badass MMA fighter was making it...sadly he is no longer badass. Conor needs this rematch...He needs to prove that he has balls...His whole brand is depended on this. Conor needs to suck it up and rematch Khabib, and give Khabib the Lion share........Otherwise, the whole world will see him as an emasculated coward. and nobody wants to associate themselves with pussies...nobody.