The main question now is how this event took effect on UFC as a whole and the marketing of Mcgregor. Did it hurt or helped them get more publicity? Let's be honest here. Casuals are loving it. In my workplace where people are mostly interested in soccer, they been lately talking about Mcgregor stunt more than myself, a core UFC fan. On a side note, Mcgregor had 21 mils of followers on his Instagram, now is above 23 mil, so to me looks like all these events are promoting him. UFC and other combat/entertainment sports are unlikely to lose out on things like that because controversial actions, promotions was always a big part of it. Unlike chess matches for example. UFC hardly took any actions against JBJ, and I don't really expect anything significant here either. There will be something done just to stuff the public but at the same time there will be something worked out between UFC and McG behind the scenes. Whats your opinion?