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Bellator doesn't have a card that will sell big. That doesn't reflect the quality of their talent pool but their lack of PPV draws and the Bellator brand being rooted in cable television rather than PPV. UFC can get a level of buys on brand alone and their roots of being exclusively PPV for their best content. Now that UFC does exponentially more TV their PPV sales in general have fallen off but people expect to get free Bellator, no matter the amount of stacked talent on a card.
It's possible they'll have a guy capture the attention of the world and anchor successful PPV but that guy hasn't arrived. It will happen eventually but they'll never host PPVs at the rate of UFC. I don't think UFC will be hosting as many PPVs in the future either.
It's possible they'll have a guy capture the attention of the world and anchor successful PPV but that guy hasn't arrived. It will happen eventually but they'll never host PPVs at the rate of UFC. I don't think UFC will be hosting as many PPVs in the future either.