you people act like glory has some huge tv deal and has advertisements all over the place. You can only find out a glory fight card on the internet which is the same damn place you can find any high level muaythai card. If you want to watch glory live you have to do it on the internet and if you want to watch the entire full show you must watch on the internet as the sfs is on fight pass which must paid for on top of that.
The only difference between the two products at this point is english commentary but because for some reason everyone glory uses refuses to do proper pre fight investigate work on the fighters they only give you info you can find in 30 seconds with a google search of the fighters name. Bazooka joe has been calling fights for them for like 2 years and still can not tell the audience what scores and what doesnt or how to even remotely score a bout. SO it is not like this english commentary they have is bringing much to the table
Glory does Internet advertising, TV advertising, and street advertising. I guess there is street advertising and local TV advertising for muay thai in Thailand, however I don't come across TV adverts in western countries and I travel a lot. However I've seen adverts for glory events for example when I visited my parents in France it was on French national TV, they mentioned it on the main news channel that the event was coming at the weekend (it was a Glory France event granted). Glory also release all their events' fights on their own YouTube channel (luckily we have some muay thai fans doing for that for us), they have trailers, interviews with the fighters etc. It's more marketing than it is done for stadium muay thai. The fact no one barelly knows what lineups are coming up in the next 3 weeks or more at Lumpini says enough about how much marketing is done. Event the Lumpini website is clunky, not updated and with dead links.
The Glory events are also broadcasted on several international TV channels. At this point even k-1 of today doesn't have that.
English commentary is not for the hard-core fans like us, more for the casuals who need to be a bit educated and which is the biggest chunk of any sports' followers and watchers. The majority of people watch football on TV, but only a very few actually understand all the strategy, all the clubs' player lineups and transfers, how much they have to score to get x points or go through, etc.
The commentary also adds to the excitement, and as I mentioned before I got my gf into mma and kickboxing and she now really likes it, understands it and knows about the fighters, their recent wins and losses etc. For Stadium muay thai, unless we are physically there watching it live like we have done a couple of times (which she really enjoyed and appreciated the skills displayed), I cannot get her to watch more than 1 or maybe 2 YouTube fights when at home. And that's not just a problem with Thailand and stadium Muay Thai, it's the same with Kunlun and current k-1.