Hopefully it's a Hearn troll job a la Shirley Winkel = Shelly Finkel. If not then that's real fucked up. Its cringe inducing pronunciation screams hipster lingo appeal. Two year olds say “Da”.
that is what it SHOULD be, as it sounds just fine (much better, actually).
I would at least be impressed if they they did it entirely on purpose, knowing it sounds cheesy and would generate discussion...but if it was just some douche marketers who actually think it sounds cool, then fuck those guys
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