I started watching wrestling around 1986-1987 and have a wide knowledge of the product. It never dawned on me until now. If Wrestlemania 1 was the first PPV for the WWF, what platform did they use to promote this event? I vaguely remember watching WWF in the mornings on Saturday (I think) and WCW late at night on TBS. Did WWF have a weekly program they promoted the PPV on?
Background and promotion
During the 1980s,
Vince McMahon's World Wrestling Federation (WWF)'s main competition in the professional wrestling industry was from
Jim Crockett Promotions. McMahon countered
Jim Crockett's successful
Starrcade pay-per-view, which began airing in 1983, by creating the WrestleMania franchise.
[3]
For the first WrestleMania, Vince McMahon began cross promoting with MTV, which aired two wrestling specials. The first one was
The Brawl to End It All, aired on July 23, 1984, in which a match from a live Madison Square Garden broadcast was shown on MTV. Wendi Richter defeated
The Fabulous Moolah to win the WWF Women's Championship on the card, with
Cyndi Lauper on her side.
[4] At
The War to Settle the Score, which aired on February 18, 1985, Leilani Kai, accompanied by Moolah, defeated Richter, again accompanied by Lauper, to win the Women's Championship.
[5] Aside from Lauper, other celebrities also appeared during the buildup to and at the event; most notably
Muhammad Ali,
Liberace (with the
The Rockettes) and
Major League Baseball manager
Billy Martin all appeared during the main event.
Two other championships were also defended at WrestleMania: the
WWF Intercontinental Heavyweight Championship and the WWF World Tag Team Championship. Prior to the event,
Greg Valentine had feuded with
Tito Santana over the belt. Valentine defeated Santana on September 24, 1984 for the championship.
[6] Mike Rotunda and Barry Windham won the WWF Tag Team Championship three months before WrestleMania from the team of
Adrian Adonis and
Dick Murdoch.
[7]
In the months leading up to the first WrestleMania, "Rowdy" Roddy Piper began a talk-show segment on WWF television entitled "
Piper's Pit". On one episode of the show, he hit
Jimmy Snuka over the head with a
coconut, leading to a feud between the two men. As part of the storyline, Piper recruited Bob Orton to be his bodyguard. On another episode of Piper's Pit, Piper spoke out against the burgeoning
Rock 'n' Wrestlingconnection, which led to a confrontation with Hulk Hogan. In February 1985, the two men faced each other at
The War to Settle the Score, where Hogan won by disqualification after interference by Paul Orndorff and Mr. T. Their on-going feud led to their match at WrestleMania.
[8]
As part of the promotion for the event, Hogan appeared on
Hot Properties four days prior to WrestleMania, where he put host
Richard Belzer into a front chinlock —a move that cuts off the flow of blood to the brain. Belzer, however, fell to the floor unconscious and began to bleed profusely. His injury required eight stitches.
[9] Belzer later sued Hogan for $5 million, but they eventually settled out of court.
[10] The night before WrestleMania, Hogan and Mr. T hosted an episode of
Saturday Night Live to help promote the event.