Ok. So why are there 5 fighters, largely in the top 10 calling him out? He's created a buzz around his UFC signing and fighters wan to challenge him. The UFC has signed top fighters from other organizations in the past, but there hasn't been call outs like this from other top fighters.
My point is that he's done a good job in the media having fighters want to fight him, that can't be denied. That in turn creates hype by fans to see him fight. Whether it's to get his ass kicked or not, people want to see it. We're not talking about him being a star or draw yet.