Yokkao and their "muay thai drill" videos?

Kanka

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I've trained at various gyms in europe and thailand and ive never seen someone train like in some of their videos with "kicking bands" and shit. Personally i would have alot more respect for yokkao if they weren't so gimmicky. What do you guys think?
 
isnt that promotion just a means to an end? to sell their fight gear and clothing?
 
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