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Folks in San Francisco are willing(surprise?).
http://www.nbcbayarea.com/news/local/Bay-Area-Buzzing-Over-15-Coffee-368423711.html
Price is justified with the use of "different" farming and harvesting techniques. The coffee is being compared to top shelf wine and whiskey by the company's resident "coffee educator".
http://www.nbcbayarea.com/news/local/Bay-Area-Buzzing-Over-15-Coffee-368423711.html
Price is justified with the use of "different" farming and harvesting techniques. The coffee is being compared to top shelf wine and whiskey by the company's resident "coffee educator".