I don't think it's the flavor necessarily . They could play with the kind of nutrients they supply to the cells and at what point they add them during growth and prior to harvesting the meat . They do that now with cattle to get a particular taste and the marbled fat in the premium cuts . I think the issue is that they are limited to cells that regrow and these may not cover certain types of cuts that people want . But it's too soon to tell what those limitations will be regarding that . What they would be limited on would be bone in cuts and bone in general which would include for broth , stock , gelatin , food grade dye , calcium and waste for rendering into by products like fertilizer and leather . But I still think this technology would be beneficial even with the limitations to at least ease some of the burden on natural resources whether that be feed , water , land etc . I am really excited for this and I hope it is a success .