What do you guys think about this? There's a lot of money on the line and they can't get a return on their investment at the current rate so they pretty much need to take it to a whole other level. Celebrities have bought into the company as well so they're are a lot of people putting their faith (and money) into this. The $4 Billion price tag was massive. Will the UFC become much bigger or was this a horrible investment? McGregor is the only mega star they have right now (maybe Ronda as well) but he's getting greedier and demanding more with each fight. I don't think they can do it with just him alone especially if he keeps asking for more and is difficult to deal with. I heard they were working on a new TV deal too. Will the UFC become much bigger? And how? Or was this a bad investment? Where is the UFC headed?