I've never seen anyone with any UFC reebok stuff. So I can't imagine they're making money on the merchandise. I could be wrong, I just don't know. It can't be helping their brand's image. The way they handled the stuff with spelling wrong the fighters names, the press about the money the fighters lost from other sponsors, etc etc. It actually made most UFC fans hate reebok whereas most probably had no opinion about the brand before. So do they renew their sponsorship next year?