Why would you compare him to Jones? Totally different styles and backgrounds that are basically opposite (amateur wrestler vs. street brawler), different weight classes, massively different personalities. This is such an odd comparison to even consider in the first place.
But to answer your question: Kimbo had a good personality and always seemed like a good guy. Meanwhile, Jon Jones is Jon Jones.
Oh, and Jon Jones is extremely popular, ya goof. His PPV's sell very well and make headlines. The entire premise of this thread is shit.