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- May 30, 2011
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Jones, Silva, etc. are all marketed more. Why isn't the heavyweight champ the most marketed?
he is boring.
he is a workmen's fighter, not a flashy one (like Jon or Silva).
He has no personality, been injured to far too long and quite frankly there's no much you could do to hype him up.
The division is stale, shallow and he has fought 2 guys over and over.
They were trying to market him heavily in Mexico, but frankly he sucks at it
He doesn't speak the language and Werdum is probably more affable and popular than Cain would ever be in Mexico.
The fact he is out of comission for too long also does not help matters.