EDIT: ok forget the sarcasm... this is why Hardy is where hes at: UFC likes controversy because controversy = money (think mayweather vs Mcgregor) Hardy is controversial as a heel due to his sketchy past. They want him to win to build him up as a must see attraction. Social justice warriors want him to lose, Just bleed fans want him to win. They pay his opponents to lose by finish to build up the, "Hardy is a scary beast" narrative. Hardys last 2 opponents folded to nothing because they are being paid to lose by finish, but they obviously also dont want brain damage, so they hold on to a single without moving until the ref stops it.