His lineage is pretty great and catch wrestling is basically the hipster alternative to BJJ because of guys like Sakuraba, Tamura and Barnett.
Willy Charnock > Billy Riley > Karl Gotch > Yoshiaki Fujiwara > Masakatsu Funaki >Matt Hume>Demetrious Johnson
Marketing him as the last elite bastion of a martial art with ties to pro wrestling could add some appeal for casual fans. Names like Gotch, Funaki and Fujiwara are held in very high esteem and Japanese Pro Wrassling's popularity is surging right now all over the world.
Catch still has a mystique other martial arts struggle to keep because of it's rarity and exclusivity, also pro wrestling fans see it as a proud part of the history of the pseudo-sport. If the UFC marketed DJ as 'their' guy, they could stand to make him into a legitimate draw.
I'm probably talking out of my arse here, but it seems like an angle that could finally get DJ some traction with casual fans.
As we've seen over the years, pro wrestling fans can make a huge boost to revenue with the commercial success of Shamrock(on his return), Brock, Punk, Lashley, Takada, Ogawa etc.
Willy Charnock > Billy Riley > Karl Gotch > Yoshiaki Fujiwara > Masakatsu Funaki >Matt Hume>Demetrious Johnson
Marketing him as the last elite bastion of a martial art with ties to pro wrestling could add some appeal for casual fans. Names like Gotch, Funaki and Fujiwara are held in very high esteem and Japanese Pro Wrassling's popularity is surging right now all over the world.
Catch still has a mystique other martial arts struggle to keep because of it's rarity and exclusivity, also pro wrestling fans see it as a proud part of the history of the pseudo-sport. If the UFC marketed DJ as 'their' guy, they could stand to make him into a legitimate draw.
I'm probably talking out of my arse here, but it seems like an angle that could finally get DJ some traction with casual fans.
As we've seen over the years, pro wrestling fans can make a huge boost to revenue with the commercial success of Shamrock(on his return), Brock, Punk, Lashley, Takada, Ogawa etc.