Why does the UFC love Cody Garbrandt so much?

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Cody had a great run to the title, actually one of my favorite runs to the title ever. He KO'd everyone quickly then beat Dom in a classic performance. Then he lost to TJ twice and I think the UFC felt bad for making him fight someone on PEDs and they liked his marketability for whatever reason so they quickly positioned him to get back in the mix.

Since TJ, Cody has gone 3-4 and was stopped 3 out of 4 of those losses. When he fights mid level competition, he usually smokes them, but anyone in the top 15 usually beats him handily.

Every time he fights the UFC posts it on his social media which isn't something they do for every fighter.

If you were Cody, what would you do? Should he just go on his senior circuit run and take fun winnable match ups for the next few years until he retires?

He is scheduled to fight Miles Johns next.
 
Exciting kill or be killed fighter.

Always valuable commodity.

Lets face it. The Notorious Figgy Smalls had to be very careful in the standup with a one hit and quit fighter like this, and didnt just sub him immediatley when it hit the ground.
 
They’ll probably feed his ass to O’Malley to give the kid a layup to a title shot because he beat a former champion…well the shell of one.

Anyway the UFC loves Cody because he loves Hangin’ with the boys!
 
They’ll probably feed his ass to O’Malley to give the kid a layup to a title shot because he beat a former champion…well the shell of one.

Anyway the UFC loves Cody because he loves Hangin’ with the boys!
I dont think they would be completley displeased if Cody won that one and got a title shot.

Cody is a highlight reel win or lose.
 
Dana likes fighters who bring him slutty women. Andre Arlovski was very well known to have a stable of baddies behind him!! Dana is a huge simp and more than happy to pick up the scraps. That bald goofus loves a Dublin 4 more than McGregor🤣

TL;DR: Wanna keep your job and bank on undercards?? Hook an old bald unattractive man up!!🐷
 
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1. He's a former champion, which is easier to market.
2. He's kill or be killed, so his fights will almost always be entertaining.
 
I like him as a person, he pokes fun at himself and he is able to be honest with the fans which I really respect. IIRC He talked about his suicide attempt as a teen which leaves him really vulnerable and I respect it a fuck ton because it reaches out to people that are suffocating on the deep end.

And also, the dude is a thrilling fighter. His fight against Cruz was such a satisfying watch because Cruz was being such a dickflap before the match so it was nice seeing Garbrandt flex on him. FWIW, it is my favorite BW fight ever.

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I mean yeah let's call it like it is, we love him because there's ALWAYS a chance of him nuking somebody and putting it back together to go on a run.

I like a guy with flaws who still goes out there and gets after it.
 
He is an exciting, good looking dude that tends to KO people or get KTFO himself. They already invested in him since he was a champ, so why squander the effort they already put in?
 
Former champion.

Exciting.

Not crazy old like Arlovski.

White American.
 
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