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Please tell me you don't actually believe they set up the fight with cowboy because it was a better sell to casuals. Gaethje would have been sold so much better. Their would have been crap talk and drama along with hype of an actual fight that could go either way and mean something.
”So much better”. I don’t think so. They easily made Cowboy come off as a much more dangerous by stating all of his records etc.
Of course they saw a less risk with Cowboy too. But none of this means that Conor ducked Gaethje.