Why Dana White says Ronda Rousey vs. Holly Holm was his best promoted fight

Discussion in 'UFC Discussion' started by KazDibiase, Aug 21, 2018.

  1. KazDibiase

    KazDibiase "My style is kneeing people in the face."

    Joined:
    Nov 8, 2015
    Messages:
    5,644
    Likes Received:
    28,094
    Dana White has promoted thousands of fights during his tenure as UFC president, which has lasted the better part of two decades. There’s one bout, however, that stands out above the rest.

    When it comes to promotion, White said he has a rather simple formula and mentality behind it.

    “When we put together fights, my job, because everyone is going to have an opinion right away saying, ‘This guy is going to win!’ My job is to get you to question who you think is going to win this fight,” White said in a recent interview with Tony Robbins. “So I need to gather all the information I can get on both guys and then I need to sell you on why this fight isn’t going to go the way you think it’s going to go.”

    Within that model, there’s one matchup that White proudly stands behind as an exceptional moment of delivering on his job. It was the women’s bantamweight title fight between Ronda Rousey (12-2 MMA, 6-2 UFC) and Holly Holm (12-4 MMA, 5-4 UFC), which headlined UFC 193 in November 2015.

    Few gave Holm much of a chance of beating Rousey – let alone in the fashion she did. White said that was an example of how the unexpected came to fruition.

    “I would say my best one is Holly Holm versus Ronda Rousey,” White said. “I did a really good job with that one. When that fight came out the odds were incredibly huge that Ronda was going to win that fight. Nobody gave Holly a chance. I said, ‘Ronda’s never fought anybody like this. Holly striking, her head kicks, her this, her that.’ Even Joe Rogan said, ‘There’s no way Holly Holm wins this fight.’ Not only did we sell the fight, but Holly Holm won the fight.”


    https://mmajunkie.com/2018/08/dana-...d-fight-ufc-193/amp?__twitter_impression=true
     
    scottjoebob likes this.
  2. LockardTheGOAT

    LockardTheGOAT Yellow Card Yellow Card

    Joined:
    Sep 30, 2017
    Messages:
    7,862
    Likes Received:
    13,550
    lol So you failed to convince people that Holm would win, how does that make it your best promoted fight?
     
  3. Sapp

    Sapp Silver Belt

    Joined:
    Apr 9, 2017
    Messages:
    11,973
    Likes Received:
    47,405
    Well it sold very well despite being widely perceived as a squash match.
     
  4. UPAZWITTS

    UPAZWITTS Tool Belt

    Joined:
    Dec 12, 2015
    Messages:
    1,550
    Likes Received:
    2,625
    Don't believe him!
    upload_2018-8-21_23-32-48.jpeg
     
  5. Sweater of AV

    Sweater of AV Black Belt

    Joined:
    Aug 17, 2018
    Messages:
    6,812
    Likes Received:
    29,824
  6. Adamant

    Adamant GOLD BELT

    Joined:
    Nov 8, 2009
    Messages:
    20,163
    Likes Received:
    7,176
    Bullshit
     
  7. Haj01

    Haj01 Silver Belt

    Joined:
    Nov 27, 2009
    Messages:
    12,536
    Likes Received:
    29,971
    Location:
    United Kingdom
    Dana "I fucking hate Holly Holm, she ruined my cash cow in Ronda Rousey. And I call Ronda the cash "cow" because she likes to eat like one."
     
  8. Arm Barbarian

    Arm Barbarian Titanium Belt Platinum Member

    Joined:
    Jul 17, 2013
    Messages:
    35,717
    Likes Received:
    234,386
    Location:
    Wild West
    Conor and Nate sold BOTH fights beyond that one imo.

    That first press conference may have been the funniest shit I've ever seen in the UFC.

    Conor with his one liners shaming Diaz, then Nate nearly bursting him into tears saying he was on steroids.

    "Not MEEEEEEE!!!!"
     
  9. Arm Barbarian

    Arm Barbarian Titanium Belt Platinum Member

    Joined:
    Jul 17, 2013
    Messages:
    35,717
    Likes Received:
    234,386
    Location:
    Wild West
    [​IMG]

    [​IMG]
     
  10. Mysterio

    Mysterio Banned Banned

    Joined:
    Aug 10, 2018
    Messages:
    2,255
    Likes Received:
    8,321
    Eskimo brother is always talking up Honda.
     
    Arm Barbarian and Haj01 like this.
  11. Frank McEdgar

    Frank McEdgar SHERDOG

    Joined:
    Apr 21, 2016
    Messages:
    4,826
    Likes Received:
    52,360
    Location:
    Sherdog.com/forums/f2/
    I loved the promo video for that fight

     
  12. Reign009

    Reign009 Not sure if serious.

    Joined:
    Jan 24, 2008
    Messages:
    6,563
    Likes Received:
    26,986
    It was an exceptional moment.

    No one gave Holly a chance and Ronda's ego had grown out of control.
     
  13. Reign009

    Reign009 Not sure if serious.

    Joined:
    Jan 24, 2008
    Messages:
    6,563
    Likes Received:
    26,986
    Also this:
    [​IMG]
     
    xDogá, Fthehaters, Mazzy and 7 others like this.
  14. Arm Barbarian

    Arm Barbarian Titanium Belt Platinum Member

    Joined:
    Jul 17, 2013
    Messages:
    35,717
    Likes Received:
    234,386
    Location:
    Wild West
    [​IMG]
     
    Mysterio likes this.
  15. beephin

    beephin Black Belt

    Joined:
    Jul 11, 2013
    Messages:
    5,838
    Likes Received:
    23,313
    Location:
    Los Angeles
    Best promoted fight was Rashad vs. Rampage. UFC 114

    UFC 114 sold over a million PPVs.
    The season of TUF was awesome and those two really sold the "bad blood" angle between the two very well. I remember seeing some good promos for this card. Other than the main event, the card was pretty bad, no superstars on the card (GSP, Anderson, Lesnar), non title fight as well.

    Amazing that this fight sold over a million on basically it's own with the rest of the card being bad.

    The co-main event was:

    Michael Bisping vs. Dan Miller.
    That should tell you how bad this card was.
     
    Last edited: Aug 22, 2018
  16. LockardTheGOAT

    LockardTheGOAT Yellow Card Yellow Card

    Joined:
    Sep 30, 2017
    Messages:
    7,862
    Likes Received:
    13,550
    But that's what Ronda had become known for, though. She was the star that everyone wanted to see arm bar someone within seconds.
     
    P4PSHERGOAT and Arm Barbarian like this.
  17. Askafan

    Askafan Brown Belt

    Joined:
    Jan 2, 2016
    Messages:
    3,750
    Likes Received:
    6,003
    All female double header, both fights considered one-sided walk overs, 56k live gate, 1.1 million ppvs, yep can see where Dana is coming from.
     
    magical likes this.
  18. birkinparker

    birkinparker Blue Belt

    Joined:
    Jan 2, 2015
    Messages:
    526
    Likes Received:
    345
    He would argue that he helped generate a lot in interest and hype for the fight...
     
    NGute87 likes this.
  19. Dark Individual

    Dark Individual GOAT of all GOATS Yellow Card

    Joined:
    Feb 16, 2018
    Messages:
    3,779
    Likes Received:
    11,828
    That is definitely a sick promo. They should do one for Conor vs Khabib, lots of emotions going into that one.
     
  20. Toco

    Toco Steel Belt

    Joined:
    Jan 6, 2014
    Messages:
    32,613
    Likes Received:
    37,869
    also the touchbutt thing, classic

     
    BloodDiamond, Mazzy and magical like this.

Share This Page

  1. This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
    By continuing to use this site, you are consenting to our use of cookies.