There actually is a story line for those of you who haven't noticed.
Apparently Satish Jha has taken offense to Cain's 'Brown Pride' tattoo. Jha considers himself to be the true Brown man at HW.
If Cain wins, Jha will issue the challenge. If JDS wins, Jha will seek out the true Brown Pride title for himself.
Just speculation, you're an idiot.
the fight everybody really wants to see is JDS vs Overeem, please don't mess this up Cain!!!