I think he easily does.
Mendes' best win before he got his first title shot was Swanson.
Conor was set to fight for the title after he beat Siver.
Lamas' best win before he got his title shot was again,Swanson.
Chan Sung Jung's best win was Poirier.
Edgar was coming off a 2 fight losing streak when he got the title shot.
Florian's best win was against Guida.
Hominick's best win probably against Leonard Garcia.
NONE of them beat a top contender to get a title shot.Why should Holloway ? I guess you can say Swanson was a top contender back then,but Holloway beat him as well.
At this time no, Holloway does not deserve the shot above Edgar. I do think at other times in the FW division's history that Holloway would be in a position to fight for the title, but not now. I don't disagree with all those names you threw out above, but a few counterpoints, if I may:
Mendes was undefeated at that point and was clearly the best guy who hadn't fought Aldo yet - context.
Conor would have had the shot after Poirier, if only Mendes hadn't looked so great dispatching 5 guys in a row to earn his rematch with Aldo - context.
Lamas' best win was actually Koch, who was quite a name at the time and a rising star at FW. Swanson wasn't considered in wuite the same light as he was when he had that big streak going - context.
KZ's best win was Poirier, true (what a great fight! KZ did a great job, poor Anik kept trying to swing from Poirier's nuts while commentating though), but he also beat Hominick in record time, when The Machine had only just had a title fight. KZ had some momentum going on while guys like Mendes and Edgar had both fought Aldo and lost somewhat recently.
Edgar's two fight losing streak....really dude? Edgar got the shot because Dana, you, me, everyone else....we all knew Edgar had beaten Bendo in their rematch and he was screwed. It should have been a champ vs champ fight. Context man....context.
Florian was a name in a UFC division of unknowns. Yes, the division was a direct import from WEC, but most casual viewers didn't know what the WEC even was. Florian got the shot of name value, and Hominick got the shot because the division wasn't stacked at the time. Context!
The longer FW is around the more guys potential challengers will have to beat. You think Conor would have needed 5 wins to fight for the title in 2011? Hells no!