There have been countless posters deriding Brown's general skillset and ceiling. It seems few feel he deserves a title shot, due to a lack of top 10 victories on his resume. I agree that a top 10/5 win would be ideal before a title shot. However, we've got to remember that the UFC is as much entertainment as it is sport, and this is why Matt Brown needs to enter that cage as a title challenger. The UFC is currently in a hairy situation. Their star power has taken such a staggering hit in the last few years that they're left with a small handful of marquee names, and little more. Ronda Rousey is a legitimate star. Jon Jones is a star (perhaps for the wrong reasons: disdain coupled with powerful sponsors that have helped make his name and face far more recognizable). Urijah Faber rides the fine line between an extremely popular fighter and a star, as could be said for JDS, Condit, Connor and Cain Velasquez despite his somewhat flat personality (fans love a vicious heavyweight, plain and simple). These are the promotions few major stars. They need more. Nick Diaz has the propensity to be a huge star, but will not fight. And this is where a guy like Brown needs to come into play. Much like Condit, who just had the wind zapped from his sails, Brown employs an aggressive style, finishes often and has a blue-collar, everyman attitude. That attitude is endearing to MANY. Throwing Brown in a title fight (whether he's entirely earned it or not) creates a story. It's - in an odd way - something of a Rocky story. Very few would favor Brown to win that fight. However, he's got the style to win fans over immediately. He's got the heart to make it a dog fight, and a gas tank to make it very interesting. He's also a far more liked competitor than Hendricks (who has something of a mild bad wrap due to a lot of rumors of his arrogance and general asshole demeanor throughout his college years). He's the perfect underdog to have fans out of their seats. The fact that he'd be forced to wade through Hell for a chance at victory would instantly endear him to fans. And if he somehow managed to win... well... At the end of the day, Brown is just polarizing enough (don't fuck with his chew) to draw crowds, and a relatable enough guy to make your average hard working guy say, 'that's a guy I can stand behind'. We need personality and aggression to build stars. Brown's personality isn't amazing, but his persona is. This is a fight that could make a lot of money, give fans a war they crave, and potentially birth a new full-fledged star, which the UFC desperately needs. Again, I'm not against Brown taking on a Top 5 guy first, but there's a lot to be gained with a Brown title fight next.