Who the f*** is Marshmello?

[Madmick]

Please tell me someone else is as clueless as I am. So I was just checking out the YouTube Music channels with the most subscribers. According to Social Blade, Marshmello is #19 with 56.8 million subscribers and 16.87 billion collective views.

https://socialblade.com/youtube/lists/top/100/subscribers/music/global

The crazier thing is that almost all of the channels above him are publishers/company/thematic channels. In reality, counting only actual artists, he is the 5th most popular artist in the world. He's ahead of Ed Sheeran.

1. 4th Blackpink
2. 9th Justin Bieber
3. 16th Eminem
4. 17th Taylor Swift
5. 19th Marshmello

Here is his channel.

Marshmello

Marshmello's Official YouTube Channel

www.youtube.com

His top music video has 2.6 billion views:


Never heard it.

The reason I'm so shocked is that, okay, I don't make a powerful effort to keep up, but I do check in with what is trending intermittently, and it feels like everyone I see is someone I've seen mentioned somewhere: on the internet, in the news, on TV, etc. The megastars, even if I don't like them, I'm at least aware of them. In the rare case I don't recognize someone's name, or the name of their band, when I do learn they're really popular, if I check their top videos, immediately I recognize one of the songs. It's been played on commercials or at sports events over the loudspeakers or on jukeboxes at a restaurant. I just never put a name to the song.

I'm completely oblivious to this guy. He's a total blank. I feel like an alien who just landed on earth.

 

[koquerelle]

I feel your pain and confusion. I don't have a clue either.

 

[italiamusica]

More examples of how fucked this world is. This music sucks, this sounds like generic EDM that came out 13 years ago, why is it popular? There's nothing special about this at all, people just accept mediocrity and bullshit.

 

[italiamusica]

Real song writers and poets are going away in exchange for meme music and generic EDM. Festivals packed with a hundred thousand people, watching someone hit play on their laptop and then jump around the stage, like that's art.

 

[Jackonfire]

I remember looking him up a couple of years ago when I saw this photo

 

[BFoe]

He’s an “EDM” performer dj guy that was kind of big some years back. Fairly terrible stuff from what I recall.

 

[Kowboy On Sherdog]

He's legit

@Zebra Cheeks

Some country? Ha for you

 

[TeTe]

Never heard of him. If he's some sort of EDM dude, I never will.

 

[SKYNET]

Not surprised to see a gimmick like this junk is considered "popular" music in this current post-global pandemic era.

It's basically what happens when Deadmaus becomes too complicated and boomerish for gen Z.

We were warned by Beelzebub himself with Milli Vannilli and Hanson in the 90's.

Civilization reached its peak with Gagnam Style and it's been all downhill ever since, a serious rapid decline.

Heavenly names like Michael Jackson, Madonna, Prince, George Michael, Janet Jackson saturated our collective 30 years ago... to end up with a hellish banal marshmellow.