MMA is a niche sport, so the 'casual fans' that come in and start up the ppv buying in the Liddel/Kimbo/Lesnar/GSP etc events and turning points; are kind of the exception rather than the rule I figure. There is a kind of contradiction- all the fights that people call for (Shogun/Rampage, Fedor/Mir/rematch) etc) all seem to be from longer time fans and the fights seem to make REALLY good sense- and people will say "WTF doesn't Joe Silva make these fights, doesn't he know how to make matches etc etc. So another thread mentions a Barnett vs Big foot fight- they are both big guys, big names- and have a history for hatred/dislike and could spruke up a US vs Brazil kind of rivalry, BUT only if you are a long term fan and know these guys. So yeah in the history of mma it makes sense, but in terms of views then probably Brendan Schuab vs Roy Nelson would make more sense for casual/newer fans (although TUF 10 was 2009.....). On the other hand finding out about the previous MMA is also part of the fandom. Fans can find out about rivalries and all of that stuff, watch previous fights on video sites etc, but they wouldn't look too far if they are casuals I guess. So, is MMA fed to casuals or hardcores or is the main audience in the middle?