Also probably why Dana didn't want Ben Askren. Dana hated Fitch. He doesn't like or want to pay big money to boring fighters. They want to build stars and have fans drooling over fights.They do that so fighters will fight rockem sockem Diego Sanchez style. It's their way of controlling fighters. It's pathetic when fighters (grown men) are begging Dana for a bonus. It should be illegal. It's the reason there are no Pernell Whittakers in this sport.