Are you kidding me? So boring ass usman remaining champion is what the ufc wants? Is that what you think?
At least colby gets people talking and his contriversial persona is good for business, at least more so than marty snoozman.
Colby winning is the best thing that could happen to the UFC's bottom line, especially if he goes on another offensive rant after leaving snoozman lying in a pool of his own blood like he did to mia.
That would make him go viral, then all his next fights would be super anticipated.
He'll be like money mayweather.
Who's gonna be the one to beat the king of Chaos? And every time everyone roots hard for his opponent, and buy the ppv. Nothing like outrage dollars in these times of faking outrage and virtue signalling.