I prefer the squat and the deadlift equally. They are on a whole different level than the bench. They require and build whole-body strength, balance, and coordination to a lesser degree. You can go to almost any gym in america, probably the world(save powerlifting gyms), and you will see 3 times the number of benchers as squatters and deadlifters combined. At some point, the bench press became the end-all of lifts to average gym-goers. I think most of this has to do with its lack of difficulty and reduced risk of injury comprared to the others. The bench press is kind of an idiot-proof lift; not that one cant become seriously injured doing it, but shoulder soreness is small potatoes to a slipped disc or blown-out knee. It also usually the guys who try to impress by using weights that too heavy on the bench that avoid DL's and squats. If they would try those methods on DL's and squats they wouldnt make it a month. Final thought: lose the ego, learn good technique, and do the lifts that build the most functional strength.