The UFC has great fighters, but besides an inactive Conor McGregor, Jones and GSP, they have NO bonafied stars right now. That is what's hurting their PPV's nowadays, no big stars to get the casual fan to buy. That is why everytime Borck Lesnar comes to UFC he gets an immediate title shot, STAR POWER! They will come again though. Every sport has it's up times and down times. When NBA lost Jordon, Bird, Magic, it was a down time, league is thriving again with LeBron, Curry, ect.. NASCAR lost Earnhardt, Gordon and now ratings are down, but a new star will eventually emerge. UFC will have new stars soon, just a slow time now.