- Joined
- Mar 22, 2018
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I think it's Khabib. Whenever there is a rare global superstar who ascends past the UFC brand into the mainstream (Brock, Ronda, Connor), it brings an influx of new fans to the sport. Many of which (not all) who don't have much knowledge or interest in learning about the sport and it's history. I think Khabib has ascended to that level recently (particularly in Russia and countries in the middle east, but also in the US) which is where all of these new fans are coming from. However if Khabib truly is retired and doesn't fight again, we can likely expect a lot of these new fans to fizzle out and lose interest.