They need to consolidate existing markets before taking a scatter gun approach to new territories.
This should include:
-Better cards in Australia and Canada where they can definitely carve out a loyal following
-Bigger and more frequent events in the Eurozone area. I know the UFC has a bunch of English execs, but I'm wondering whether they've already reach the zenith point in the UK market. Outside of rugby, football and cricket, there's not a lot of the pie left.
China is currently a pipe dream and they should forget about forcing down a product that has no demand. They should let the local promotions grow and mature before considering entering again. I've seen countless number of foreign ventures that come in thinking they can make easy money but crashing badly because this, that or the other. It's no longer an easy money to crack and it's a good thing the UFC didn't put all their efforts into China.
This should include:
-Better cards in Australia and Canada where they can definitely carve out a loyal following
-Bigger and more frequent events in the Eurozone area. I know the UFC has a bunch of English execs, but I'm wondering whether they've already reach the zenith point in the UK market. Outside of rugby, football and cricket, there's not a lot of the pie left.
China is currently a pipe dream and they should forget about forcing down a product that has no demand. They should let the local promotions grow and mature before considering entering again. I've seen countless number of foreign ventures that come in thinking they can make easy money but crashing badly because this, that or the other. It's no longer an easy money to crack and it's a good thing the UFC didn't put all their efforts into China.