The Proper 12 whiskey has been an astonishing success, much to the dislike of McGregor’s hateful haters. Regardless of which product he launches next, they will still hate. However, let’s speculate. What product will McGregor launch next? Here are my guesses: 1. Men’s after shave (although he doesn’t shave) 2. Irish BBQ sauce 3. Women’s handbag with Dee as the co-designer 4. Cigars or tracksuits They are all plausible and would make him a fortune each.