Yes, that is something I forgot to mention too: the intangibles. For example, do you remember when people were tuning in to see Nik Lentz because he and Conor ere beefing? Or, how Frankie and Cub did really big numbers on their fight card, because everyone was interested in the FW division?
Also, you got things like ad revenue, and the like, from a rising tide lifts all boats. You got YouTube videos, this whole cyberweb economy that has sprouted up around Conor and the ad revenue from them too.
The energy of Conor events are so much different, there is this feeling of something monumental happening and people then will get excited about the UFC, tune into other events in the future. Brock Lesnar did the same thing back in the day and brought in a whole new demographic of fans, the UFC had a huge spike in revenue and then it died down when he left/lost his aura of invincibility.
So, when Conor calls himself 'the 4.2 billion dollar man', I really don't think that is a stretch. He may have not brought in 4.2 billion but when you consider his age, all the ways in which he has elevated so many things, I don't think it's a stretch. I think WME saw this spike in activity and did not realize how much it was Conor, and just like the Brock Era; when he goes, alot of that inflation will go with it. You can't artificially engineer excitement or re-create the perfect storm that Conor is.