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Cuz sports are about entertainment and making money. Nobody knows that better than Zuffa. And the NFL brings in more revenue than any sports league in the world. The top 3 are all American btw.
But how much does the NFL make outside of the US?
NFL for all its trying has never managed to make it worldwide except for a few small places.. Germany is still a bit of an NFL hotbed, the UK and parts of Japan, but on the whole, NFL has failed to make that breakthrough into being a truly worldwide sport.
Same with other US Sports, Baseball outside of Asia is basically not even cared about in the rest of the world. NBA has a following in Europe but its still very niche.
NFL makes loads just because the USA is a freaking huge country.