Hey f12, I'm in the process of designing a website for my BJJ school. Basically, I want the website to be useful to both prospective students and current students. Below I've put together a small list of things that I think are "good" to have on BJJ school websites, and a few things I am undecided on, but I'd love to hear your thoughts. Good Instructor information, with recent pictures and credentials Class times, with a description of what each class is Pricing, plus any discounts that are available (e.g., student, military, law enforcement). I've seen some discussion on this board about the pros/cons of having pricing information available upfront - but I'm of the opinion that it is best to let potential clients have as much information up front as possible. Contact information, with a link to the location on Google maps. Also, a picture of location from the outside of the building (sometimes small storefront academies can be hard to find) Announcements/upcoming events - shows potential students that the club is active, and provides useful information for current students Group Photograph of Students - demonstrates team spirit, and gives a quick idea of the distribution of belts/rank in the school (obviously doesn't really apply to no-gi schools). Undecided History of Jiu Jitsu - Does every martial arts website need an obligatory page about the history of their art? If somebody can find their way to the school's website, they can probably find their way to Wikipedia. Testimonials - does anybody even read these? Personally, I find them super tacky. Bad Anything even remotely resembling Lloyd Irvin's website: http://www.lloydirvin.com/adult/bjj/indexpromo.html I would be shocked if anybody was ever convinced to train at Lloyd's school just from visiting his website.