For Burns:
He fights against lower ranked fighter that won't give him title shot unlike a win over colby or rematch against khamzat.
And being star crasher isn't help enough to his fame if he doesn't have the mic skills to back it up. Even if they feed him mcgregor yeah it will make him more known but if he is boring so they just remember he beaten mcgregor and that's it. Also if he will win by very boring lay and pray like happened to Usman in his first Masvidal fight it will hurt his stock more than helping it.
For Masvidal:
It's almost certain easy win for Burns. At 38 years old Masvidal can't improve enough his grappling and even living for years with colby in the same house didn't helped him to not getting his ass whooped easily against him. And obviously his flying knee won't work again. Making your losing streak longer hurt your stock and star power to anyone. More casuals will understand he isn't a good fighter and will forget him.
For the UFC:
While they love that their fighters lose before retirement Masvidal have more fights on his contract and people buy tickets for stars not some unknown fighters (even if they don't want them to be too big stars) plus the betting odds favor Burns and he is very likely to win anyway.
For fans:
They will get super boring one sided fight while Burns vs Colby/Belal and Masvidal vs Holland would have made so much more sense and could even be FOTY
Sorry for bad English
He fights against lower ranked fighter that won't give him title shot unlike a win over colby or rematch against khamzat.
And being star crasher isn't help enough to his fame if he doesn't have the mic skills to back it up. Even if they feed him mcgregor yeah it will make him more known but if he is boring so they just remember he beaten mcgregor and that's it. Also if he will win by very boring lay and pray like happened to Usman in his first Masvidal fight it will hurt his stock more than helping it.
For Masvidal:
It's almost certain easy win for Burns. At 38 years old Masvidal can't improve enough his grappling and even living for years with colby in the same house didn't helped him to not getting his ass whooped easily against him. And obviously his flying knee won't work again. Making your losing streak longer hurt your stock and star power to anyone. More casuals will understand he isn't a good fighter and will forget him.
For the UFC:
While they love that their fighters lose before retirement Masvidal have more fights on his contract and people buy tickets for stars not some unknown fighters (even if they don't want them to be too big stars) plus the betting odds favor Burns and he is very likely to win anyway.
For fans:
They will get super boring one sided fight while Burns vs Colby/Belal and Masvidal vs Holland would have made so much more sense and could even be FOTY
Sorry for bad English